Top 10 Adobe Commerce Features For 2024/25.

The Top Rated Adobe Commerce Features

1. Omnichannel support

Omnichannel support allows you to seamlessly integrate across multiple sales channels. As a business owner it is in your best interests to invest in a range of ways your potential customers can choose to shop with you, whether it is online, in-store, or through another channel.

Adobe Commerce features for omnichannel support makes this easy by giving you an overall view of your customer bases and profiles across all of your shopping channels, so that you can give customers a consistent experience across all platforms.

For example, a customer might start researching products on their phone, add items to their cart on their laptop, and then complete their purchase in-store.

With Adobe Commerce features for omnichannel support, all of this information is available to you and is updated regularly.

The Adobe Commerce platform also integrates with Adobe Experience Cloud, which adds even more omnichannel Adobe Commerce features.

For example, you can manage content, personalise experiences, and track customer journeys across all your channels from one place.

2. AI-driven personalisation

Adobe Commerce features also include AI personalisation elements, allowing you to personalise the shopping experience for each of your customers.

Magento 2 features Adobe Sensei integrated into its platform. This feature aims to make the shopping experience easier and more personal for your customers shopping online.

Adobe Sensei looks at what each of your customers has previously bought, what they've looked at, searched for, browsed through and even how they move around your site. Then it uses this info to show them products they're more likely to want.

But it's not just about product recommendations. Adobe Sensei also makes search results much more personal. If a customer types in "blue jumpers", the Adobe Commerce feature doesn't just show all the blue jumpers. It figures out which blue jumper that specific customer is most likely to want, based on their search history and behaviour when using the site.

This Adobe Commerce feature is invaluable as a marketing tool as well as a sales tool. Its abilities extend far beyond sales and search though, as it can also tailor the homepage layout, and adjust product descriptions to highlight features that particular customer values most.

3. Advanced search and analytics

The search and analytics Adobe Commerce features the platform has to offer can act as powerful tools for product discovery and provide key data-driven insights.

When you have a large catalogue of products within your store, it is vital to have a good search function on your site.

Adobe Commerce features include Elasticsearch which is fast, accurate, and can handle complex queries with ease. It can also interpret misspellings, recognise related terms, and even understand the key context or intent behind the search.

It offers a smart filtering system allowing customers to find exactly what they were looking for and makes the whole shopping process quick and easy.

Adobe Commerce features also give you access to lots of data about your business. You can see things like sales numbers, customer behaviour, and stock levels as they happen in real time.

4. Complex account structures

Many Magento 2 features all your store to support intricate B2B account structures and manage custom pricing models.

Adobe Commerce features allow your store to handle over 100,000 customer accounts, which is perfect for big operations.

They also let you set up complex account structures, so you can organise your customers just the way you need. This means you can manage lots of different business relationships easily, all in one place.

5. Inventory and order management

Adobe Commerce features are brilliant for keeping your product inventory availability and visibility updated.

Businesses with a single store and those who manage multiple warehouses, stores, pickup locations, and more can use inventory management to maintain sales and handle shipments to complete orders.

With Adobe Commerce Magento 2 features, you can track your inventory quantities, provide accurate scalable stock amounts to customers for all of your websites, and ship according to recommendations based on distance or priority.

You can also set your preferred product configurations globally (for all of your stores and products). These Adobe Commerce features grow with your business, allowing you to operate from a single warehouse or a more complex shipping network.

6. Order fulfilment

Adobe Commerce features for order fulfilment allow you to sell and fulfil orders from anywhere with flexible, omnichannel options.

Offering an end-to-end store fulfilment process that aims to reduce business costs while increasing your conversion rates, average order value, and customer satisfaction over time.

Customers can easily see product availability and select a store for either in-store or curbside pickup. The Store Assist mobile application helps business associates to increase their order fulfilment speed and accuracy.

They can also choose to receive order notifications at every step of the order fulfilment process. From order confirmation to delivery and pickup notifications, customers can track their order status, and get check-in instructions if necessary.

7. Customer account management

As well as Adobe Commerce features providing great internal account management processes, there are also features that allow you to centralise customer order details from all sales and fulfilment channels.

With this, you can give your business sales representatives the up-to-date order data they need to communicate effectively with your customers, whether it’s on the phone, through help portal messages or in-store. Your data and processes stay aligned across all sales channels.

You are also able to easily create customised attributes specific to any customer or order and update or change them any time with Adobe Commerce features. Your business representatives can also easily add account numbers, loyalty programme details and other customised data right on their screens in real-time.

8. Multi-source inventory (MSI)

With Adobe Commerce features for MSI, you can improve your business’ operational efficiency with a seamless inventory management across diverse locations.

With Adobe Commerce features for MSI, you can improve your business’ operational efficiency with a seamless inventory management across diverse locations.

Adobe Commerce marketplace links flawlessly with Magento 2 features to provide intelligent and fast multi–source inventory (MSI) services for your business.

The Magento 2 feature ‘Amasty Advanced MSI toolkit’ helps to solve all inventory issues at once. With this extension, business owners can create as many warehouses as they need and effectively manage all the inventory from the admin panel.

Limitless source selection algorithms within the extension help your business to reduce delivery costs to the very minimum, while an automated system of stock management lets you grow revenue across several locations.

9. User roles and permissions

Define specific roles and permissions for each user with Adobe Commerce account management features.

With Adobe Commerce, you can easily set up buyers, approvers, and administrators, with their own permissions. This way, everyone can do their job without further hassle or overwriting.

Not only this, but each sub-account can also have its own access settings allowing them to access catalogues, pricing models and other important information while still being part of the larger business structure.

10. Build real-time integrations with ERP, 3PL, CRM: Extensibility Features

Now it is not only possible but easier than ever to extend your Adobe Commerce features and marketplace using a mix of themes, extensions and connectors. It has never been easier to create a unique store with Magento 2 (Adobe Commerce.)

Enterprise Resource Planning (ERP) Adobe Commerce features and software help to connect business processes, such as finance, HR, manufacturing, the supply chain, sales, and procurement, into a single system. This allows businesses to streamline their business operations and gain a unified view of their business activity. This is fully customisable using the Adobe Commerce ERP features with your storefront.

3rd Party Logistics (3PL) Magento 2 features allow businesses to outsource their logistics and supply chain management to a specialist provider. 3PL Adobe Commerce features offer a variety of services such as warehouse management, order fulfilment and tracking, shipment, distribution, and analytics all in one place.

Customer Relationship Management (CRM) can be significantly improved using Adobe Commerce features within your storefront. Features from AI search through to help centres, chatbots, call centres and more can easily be set-up, organised and managed via a single port.