Dan Farmer

October 8, 2024

Growing an eCommerce business in today's world isn't easy. You want a platform that can handle the traffic, but importantly, also adapt to your business while you're growing. That's where Adobe Commerce, formerly called Magento Commerce, comes in. It's the platform that ticks all the boxes for businesses ready to scale. From almost unlimited extensibility, marketing capabilities and its ability to handle vast quantities of traffic, Adobe Commerce is the platform of choice for ambitious brands. Adobe Commerce grows with you every step of the way.

Following are 5 top reasons why Adobe Commerce is for businesses that mean business.

1. Scalability that Grows with Your Business

As a business grows, everything does: more products, more customers, more traffic. One of the best things with Adobe Commerce is that it scales without performance compromise. Whether adding thousands of new products or having traffic surge when there is some sale, Adobe Commerce keeps things running smoothly.

That means it won't go slow or lag when the load is heavy; the architecture is robust to keep it fast and responsive. You will not have to worry about any slow load time or downtime during those moments when your business is in overdrive. Coupled with powerful cloud hosting, you could scale the server resources up or down as needed.

Plus, lets not forget about Hyvä Themes! Hyvä has revolutionised the Adobe Commerce frontend in recent years. Thanks to its modern tech stack, Hyvä is making Adobe Commerce stores lightweight, fast and above all else a pleasure to use. This not only drives up conversion rates, but also gives a huge boost in the search rankings too!

2. Unparalleled customisation and flexibility

No two businesses are alike, and no two eCommerce sites should be either. One of Adobe Commerce's best attributes is its flexibility. From customising the look and feel of your site, to building custom workflows and functionalities, Adobe Commerce gives you the freedom to build what you need.

There is also a very large marketplace to add extensions to your store. Want to add a new payment gateway? Need a shipping solution? Adobe Commerce boasts hundreds of thousands of extensions to let you extend the functionality of your store without limits. You'll be able to evolve your online store along with the growth of your business without certain limitations like some other less flexible platforms (you know who they are!).

3. B2B and B2C friendly

Whether you are selling directly to individual consumers, B2C, or to other businesses, B2B, Adobe Commerce is designed for both. For B2B businesses, features such as custom pricing, quote management, and customer-specific catalogs make the most complex buying processes simple. These are crucial features that most B2B businesses are looking for.

Besides that, Adobe Commerce comes with strong personalisation for B2C: You can segment your customers by behavior and demographics and offer them more personalised experiences, promotions, and product recommendations. So every customer interaction feels tailored to who they are, which can help you boost both engagement and conversion rates.

4. Marketing and merchandising tools

One of the challenges of growing an eCommerce business is staying ahead in marketing. Adobe Commerce has advanced features in marketing and merchandising to help create campaigns with more sales and customer engagement.

From running flash sales to launching targeted promotions, you have at your fingertips the tools that will make marketing less painful. The AI-powered product recommendation engine lets you suggest products to customers based on their browsing history so they're more likely to buy. And with analytics tools from Adobe Commerce, you'll gain real-time insights into your campaigns to adjust on the fly.

5. Global expansion with multi-store capabilities

If growth is part of your plan, you're probably thinking about expanding into new markets. It's way easier with Adobe Commerce and its multi-store capabilities-manage a number of stores from one dashboard, be it for different regions, languages, or even separate brands. That can be a real game-changer for businesses wanting to go global.

The platform also allows running multilingual and multi-currency configurations so that one can sell without the headache of internationalisation. Adobe Commerce will also help iron out tax, shipping, and compliance across different countries for smoothness in one direction: your business growth.

My Final Thoughts...

Growing any eCommerce business is never easy, but once the right platform is put in place, it makes a whole lot of difference. From handling more traffic to managing complex B2B or expanding into new markets with Adobe Commerce, you have it all to scale efficiently. The flexibility, features, and scalability assure that this will remain the perfect platform for businesses looking to take their growth to the next level.

At Envisage Digital, we specialise in helping businesses get the most out of Adobe Commerce. If you're ready to scale your e-commerce operation, let's talk! Our team of experts can guide you through the process and make sure your platform is ready to grow with your business. Get in touch today for a free consultation.