Brandon Jones

August 13, 2024

As a Magento store owner, selecting the best Magento 2 theme is crucial. Your online shop's virtual storefront often serves as the first impression of your business. A well-designed theme not only enhances aesthetic appeal but also ensures smooth functionality.

For modern e-commerce stores, you need your themes to work seamlessly across a variety of device types and browser interfaces..

The way a person shops online and buys a product has now changed and some silent psychological factors can now affect a prospective buyer before they purchase your product or service..

If, for example, your shopper doesn’t find your site appealing or if the site doesn’t respond to them upon interaction, then they may leave your site and purchase from a competitor's site instead. .

As a Magento store owner, it is always necessary to create a good user experience until your customers have completed their purchase with you. One way to ensure this, or to make the process of optimising and designing your site with customers in mind much easier, is to buy and install a Magento theme for your store..

What Is A Magento 2 Theme?

A Magento 2 theme is a downloadable package that contains all the necessary components to create a visually stunning site. The theme is usually responsible for the entire look, feel and style of your store, some themes are more customisable than others, really allowing you to match the shopfront to your personal branding.

Why Should I Install A Magento 2 Theme?

The default Magento themes are ‘Luma’ and ‘Blank’. They are both free to use packages that you can initially set up your shopfront with before deciding how you want your store to look.

Although these are free Magento 2 themes, their application and design elements are limited in what they can achieve. They can only take you so far in the process of creating a good user experience for your customers.

If you want your store to look and feel unique and individual, then you will need to buy a different Magento theme package to suit your store needs and your individual business branding.

Hyvä – The Ultimate Magento 2 Theme

When it comes to Magento 2 themes Hyvä is the top choice for modern eCommerce stores. Built from the ground up to replace the default Magento Luma theme Hyvä brings a new approach to performance, simplicity and flexibility.

Key Features:

Super fast Performance: One of the biggest features of Hyvä is its super fast load times. Unlike traditional Magento 2 themes Hyvä reduces the number of required JS and CSS files by a lot, which means faster page load and better user experience.
Developer Friendly: Hyvä’s front-end stack is simplified with Alpine.js and Tailwind CSS making it easier for developers to maintain and customize which means lower development costs.
SEO Optimized: With clean code and less bloat Hyvä provides an SEO friendly structure out of the box which means your store will rank higher in search engines.
Core Web Vitals: Google’s Core Web Vitals are getting more and more important for search rankings and Hyvä excels in this area with its optimized performance metrics.
Community Driven: Supported by a fast growing and engaged Magento developer community Hyvä is a future proof solution.

Hyvä is the Best: If you need a theme that’s fast, smooth and developer friendly Hyvä is the one. For stores that put performance above all.

Read more about Hyvä themes and our comprehensive Hyvä themes development services here.

[Download Hyvä Themes]

What Are Some Of The Best Magento 2 Themes In 2024?

Magento themes usually fall into one of three categories; paid, free and mobile.

The Best Free Magento 2 Themes In 2024

Here are some of the best free Magento 2 themes in 2024 that don’t compromise on quality and functionality despite being free to use.

VES KASITOO

This Magento theme is attractive and fully responsive, making it easy to use and make edits across all device types, from mobile to desktop.

VES KASITOO has an easy-to-use drag-and-drop page builder application. You can also preview your site edits and changes before you make it live making it excellent for beginners to use.

[Download VES KASITOO]

TigrenPWA

This theme is a ‘freemium’ version of its paid counterpart. TigrenPWA is one of the best Magento 2 themes in 2024 due to its PWA technology, which is a new software that can be downloaded onto mobile devices to optimise user experience.

This theme is also easily compatible with extensions, and it is home to some powerful APIs that allow users to have a great site experience.

[Download TigrenPWA]

Etrend Lite

With both an individual and stylish interface. Etrend Lite is one of the best Magento 2 themes in 2024 because it works best for multipurpose stores. The theme itself is also highly responsive for desktops, tablets and mobile users to navigate easily and efficiently. It also has ‘new’ and ‘sale’ product labels for you to use.

With multi-language support, and compatibility across a variety of browsers, it has pretty much everything a good site needs to function successfully with ease.

[Download Etrend Lite]

Siminia

Siminia is a free theme that is incredibly easy to use and build your store with. This theme best suits PWA shopfronts, allowing them to update their site's overall look and feel.

This theme also works well with any extensions you are currently using. Siminia is a very versatile and customisable theme package with over 90 pre-built themes for you to choose from. It also includes an easy-to-use drag-and-drop page builder, and you can also preview the site before you go live.

[Download Siminia]

The Best Paid Magento 2 Themes In 2024

Here are some of the best paid Magento 2 themes for 2024 that you should not miss. Whilst they do cost money, they can elevate your store and grant you access to additional tools, resources and extensions to make your business look unique, identifiable and individual.

Athlete2

Athlete2 is a great theme choice for athletic brands or sportswear stores. It comes in at a lower price but is gaining in popularity due to its many features and cheaper cost. It has a fluid, responsive design and plenty of advanced customisation options to make it even easier to customise and develop your store landscape.

[Download Athlete2]

Claue

Claue is one of the best paid Magento 2 themes for 2024 because it offers multiple options for your shopfront. It is a theme that is best suited to e-commerce stores and it supports many additional features such as a blog section, portfolio, store locator map and many other useful page extensions. You can even integrate your store with Instagram Shop using the Claue theme.

There is an option to add a 360 degree product view, and there are over 20 homepage designs and layouts to choose from. Built with Bootstrap 3 frameworks and based on the MGS front-end builder, Claue offers extensions such as AJAX search and cart functions, quick view, daily deals and many more.

Its main features include detailed documentation, easily editable CMS and a simple but stunning grid configuration.

[Download Claue]

MartFury

MartFury is designed primarily for marketplaces and multipurpose e-commerce stores that have multiple vendors. MartFury comes with many multipurpose layouts and responsive designs that allow for advanced product filtering.

This theme is one of the best Magento 2 themes of 2024 due to its seamless design and ease-of-use for your customers.

Its main features include detailed documentation, easily editable CMS and a simple but stunning grid configuration.

[Download MartFury]

Porto

Probably the most well-known and sought after Magento 2 theme on this list is Porto. It is known to be one of the best Magento themes for 2024 and is the best-selling Magento theme since 2014 because it is easily customisable and comes with a wealth of support.

It is powered by Bootstrap 4 and includes over 300 admin panels. It is also compatible with plenty of Magento extensions.

As mentioned, Porto comes with heaps of good quality support should you ever need it and boasts unlimited header layouts under a full responsive design.

[Download Porto]

MaxShop

MaxShop is a premium Magento theme which offers an excellent balance of features at a competitive price point.

The theme is also compatible with Magento 1.9 as well as Magento 2 which is what makes it one of the best Magento themes for 2024.

With premium design elements, responsive layouts and multiple homepage designs to choose from, MaxShop definitely has everything you need from your Magento theme.

[Download MaxShop]

Fastest

That’s right, ‘Fastest’ lives up to its name in being the fastest (and one of the best) Magento 2 themes available to you. With its fully responsive design and mobile optimisation for mobile devices, your shopfront can look good on every platform, making this theme suitable for all types of e-commerce businesses.

With over 15 demos and a drag-and-drop page builder function that has multiple layouts and options for category, and product pages, Fastest continues to prove itself as one of the best Magento themes available to store owners in 2024.

[Download Fastest]

Infinit

This theme offers a fully flexible design and a visual page builder with over 12 header styles to choose from. It is easy to see why it is listed as one of the best Magento themes of 2024.

Infinit is great for a responsive website offering great features like owl image sliders, and custom product tabs. The theme also includes premium extensions which could save you money.

Infinit is also regularly updated to ensure that it has the latest, sleek and stylish designs and that it works perfectly for you each day.

[Download Infinit]

Market

Market is a highly customisable theme and is one of the best Magento themes for 2024 on offer to store owners.

This theme is fully responsive in design, making it suitable for multicategory stores or dorm stores with multiple products. Market also has integration with premium Magento extensions and has 23 homepage designs to choose from.

[Download Market]

he Best Mobile Magento 2 Themes For 2024

All the themes listed below are extremely responsive and mobile friendly in design. Most of the best Magento themes are, such as those we have already mentioned above.

However, if you are specifically looking for a mobile theme, then here are a few of the best Magento Themes in 2024 for mobile stores.

Destino

Destino is 100% responsive for use across all devices and is extremely customisable with a choice of 14 homepage layouts and 6 product profile designs to choose from.

It is a clean, minimalist theme that would best suit fashion, clothing or tech brands. Being completely mobile friendly, this theme offers a seamless shopping experience for mobile users.

[Download Destino]

Eren

Eren is one of the most responsive Magento themes with extremely customisable admin settings to suit every type of store. Eren is SEO-friendly and comes with an AJAX search model feature that provides users with live search suggestions. It also comes with a quick view module which displays the necessary product information to customers in a light box when they click ‘quick view’ in product images.

[Download Eren]

Milano

Another fully responsive theme that is highly customisable and perfect for those shopfront owners who want a minimal modern theme for their store. This theme comes preloaded with plenty of power slide banners, multiple layouts and it also supports multiple currencies. The overall design and feel of this theme would suit fashion retailers the most.

[Download Milano]

Expert

Expert is a premium Magento theme and is not limited to any kind of e-commerce business, as it is compatible with lots of stores and product types. You can easily customise the theme to suit your own personal branding without worrying about mobile responsiveness.

With more than 15 pre-made layouts to help you to customise your site and 9 different header options to choose from. Expert gives you the freedom to choose your design whilst not compromising on quality, making it one of the best Magento themes of 2024.

[Download Expert]

Choosing The Best Magento Theme For Your Store in 2024

As a Magento 2 store owner, you need to consider a range of things before selecting an appropriate Magento 2 theme for your store. Cost is more than likely going to be the most important factor, but there are many other things to consider, helping you to provide your shoppers with a completely seamless shopping experience.

1. User-Friendliness

Your Magento store should be as accessible as possible, and you should choose a theme that aids with this, where all elements and visuals are clear and readable and where each product is clearly labelled and offers as much information as possible, even when in ‘quick view’.

You should also think about choosing a theme that has easy-to-use navigation buttons, such as search menu, filtering system, an easy to see ‘add to cart’ button and maybe even a wish list function.

It is also important to consider the load speed of your site, as a good load time will help you to have a positive click-through-rate which in turn can help to drive sales.

2. Responsiveness and Cross Browser Compatibility

You are likely to have users coming to your site via many different means. From different devices to different browsers, it is important that your site works the same way across all platforms and interfaces.

If you operate an international business then there are many more browsers and devices you need to consider. So, it’s wise to ensure that your theme is compatible with a variety of browsers and is completely responsive.

3. Overall Business Goals and Plans

The theme you choose to use must be visually appealing for your customers, but it must also tie in with your overall business goals and visions for future endeavours.

A good theme can play a role in impressing your users, whereas an unattractive theme that is not fit for purpose may decrease engagement rate. Therefore, you should choose a theme that appropriately represents your business, one that gives users a clear visual hierarchy and one that matches your business goals.

For example, if your goal is to eventually sell products internationally then it would be wise to choose a theme that supports multiple languages and currencies.

4. SEO Considerations

Magento is a naturally SEO friendly CMS, but the theme you choose for your store must add to this by having a number of functions that will aid SEO efforts across your site.

Firstly, your theme must have organised HTML and CSS coding for faster indexing. Your themes should also have SEO friendly functionalities that can help you to easily optimise your site for search performance.

5. Technical Considerations

As well as being SEO friendly, your site should be technically up-to-date, and this includes your theme and its features. You should also check if the theme is supported by Bootstrap 3 or Bootstrap 4 technology and that the theme supports HTML5, CCS3 and SASS.

Having a store that is technically up-to-date will be important for the overall performance of your store and will help the site to perform seamlessly across all devices.

6. Multiple Languages

Magento 2 themes mostly have the ability to cater to a global audience, but it is important to try to choose a theme that allows your store to be a global business. As such, it should support multiple languages, translations and right-to-left reading.

7. Design

Having a Magento theme with a rich set of design elements such as banners, blocks, social media settings, blog pages, reviews and more, will help you to boost your marketing campaigns and will help your customers to connect with you. It may also help them to share your product offering and content.

8. Customisation

A key aspect of designing your store via a theme is the need to customise it to suit your individual needs and desires. It is important that your store can handle growth and additional traffic as your business changes and grows over time.

Your theme should have a live theme editor tool that will allow you to make changes instantly whilst your store is live, meaning that you never have to shut down your site to make maintenance changes or alterations.

You may also want to personalise your store based on the nature of your business, seasonal changes and innovation as your store grows.

The Best Magento Themes Of 2024 - Choosing The Right Fit For You

The most important consideration when settling on your Magento 2 theme for your store is that it is the best fit for you and your business, and that you feel like your users will respond to the design in a positive way. All other elements will come together after that point.

If you still need help with your Magento site, whether in Magento development or while performing a Magento migration, get in touch and see how we can help you today.