Brandon Jones

October 1, 2024

A Magento plugin is a simple way to improve, expand, and adapt your online store, allowing you to optimise almost all elements to your site via a number of functions and features.

Some are paid and some are free, with a premium version also available. You can buy and install Magento plugins directly from the Adobe Commerce Marketplace. In the store, you will find other providers who offer Magento plugins in a variety of categories.

Some Magento plugins are available for all three versions of Magento 2 including; Magento Open Source, Adobe Commerce and Adobe Commerce Cloud and some are only available for one version.

Plugins can cater to all of your business needs, with many applications working to provide a seamless merchant and user experience.

How To Choose A Magento Plugin For Your Store?

Choosing the right Magento plugin for your store is important and there are many varied elements to each plugin which can make it difficult to know which Magento plugin is right for you.

Factors to consider could include:

Compatibility: You should take care to ensure that the Magento extension is compatible with the Magento version that your store front operates on.
Support & Updates: You should be sure to install and use Magento extensions that offer a good level of customer support. They should also have regular updates to ensure any bug fixes are addressed. This will ensure greater longevity for your chosen Magento plugin.
Reviews & Ratings: You should be sure to check what other users are saying about the particular Magento plugin you wish to install and use, and if other users are recommending a specific plugin for a specific task or feature. Magento plugins that have high ratings and positive reviews are often reliable.
Functionality & Features: You should research into exactly what a Magento plugin or extension offers and ensure that the Magento plugin integrates seamlessly with your store.

Although there are numerous Magento plugins available within the Adobe Marketplace, not all are created equal.

While some may serve the same purpose, one Magento plugin can deliver a completely different set of results in terms of design, navigation, and even site performance than another Magento plugin.

Our list of the best Magento plugins for 2024 is a compilation of some of the top Magento extensions we’ve found to be most popular and efficient in 2024. We tried to include add-ons with various functionalities, so that you can find something to suit your store and functionalities.

Magento Plugins Vs Magento Extensions

Magento plugins are brilliant for bringing minor adjustments to your site via existing functionalities and by modifying or updating specific site functions. You can also easily customise various elements of your site such as the checkout process.

Meanwhile, Magento extensions help you introduce entirely new features and capabilities to your online store by installing a simple code package onto your site.

Marketing & SEO Magento Plugins

Marketing and SEO is arguably the one element of an e-commerce store that can be easily elevated with the use of a Magento Plugin, and there are lots available to you that come highly recommended by users.

SEO Manager

The SEO Manager magento plugin allows you to gain suggestions for content improvements, and set focus keywords in products, categories, and pages.

Additionally, you can access detailed reporting graphs for social media marketing and organic and paid advertising. This Magento plugin is available for all Magento versions including Magento Open Source, Adobe Commerce, Adobe Commerce Cloud. This Magento plugin is provided by Webkul.

SEO Toolkits

SEO Toolkits is a great Magento plugin that is designed to help you to improve your site's ranking performance via page optimisation suggestions and a ‘one-click SEO Analysis’ feature to draw out and highlight SEO issues on your site.

Automatically generate tags for any store page, use advanced pagination and redirects, configure unique product URLs, automate cross-linking on your site and build HTML and XML Google Sitemaps. This Magento extension is available for all Magento versions and is provided by Amasty.

Omnisend

Combining email, SMS and push notifications, this Magento plugin delivers the ultimate marketing toolkit. This plugin covers the entire conversion funnel, from collecting customer details to engaging them post-purchase so they can keep buying from your store. It also comes with pre-built automation workflow to recover abandoned carts and drive sales for your business.

With an automatic email generator for your email marketing campaigns and audience segmentation features so you know who you’re currently targeting and who to target next, there is very little that this Magento plugin can’t do. Omnisend is available across all Magento versions.

Lazy Load

Lazy Load is a great Magento plugin that focuses on the technical SEO elements of your site. Another tool brought to you by Amasty. This Magento plugin optimises image loading, ensuring that web pages load faster, enhancing site performance, and improving SEO rankings.

With Lazy Load you will have improved website speed and performance, reduced server bandwidth usage, and a seamless integration without having to make any code alterations. This Magento plugin is available in all versions of Magento 2.

MageWorkx SEO Suite

This Magento plugin is a comprehensive solution for merchants who are eager to climb the search engine rankings. It has a myriad of tools available to its users, and it addresses every SEO challenge a user may come across.

Through offering reports on key metrics, metadata customisation options, and advanced canonical tag support, there is little this Magento plugin can’t do.

Payment Gateway Magento Plugins

Once you have a Magento plugin that helps you to bring customers to your site, you will want to focus on the payment process to ensure that it is seamless for customers to use. There are many different payment gateway options that you can consider using for your store, here are just a few of our favourites:

Stripe

The Stripe Magento plugin offers a great solution for customers to easily make payments within your online store, and it is suitable for businesses of all sizes. With the Stripe Magento plugin, you have the choice between many payment methods.

This payment gateway does not feature PayPal, unlike other payment gateway options, but it is a great host for Shop Samsung Pay and Apple Pay users.

Adyen

A popular choice amongst the Magento community, Adyen is a wonderful payment gateway Magento plugin option that provides a seamless payment process for your customers.

Ayden offers a transaction overview in Adobe Commerce, as well as detailed reports that are available on the Adyen platform.

Adobe Commerce Payments

The Magento extension for payments that is provided by Adobe gives users a robust service that provides secure payment processing for commerce websites. The tool is simple to use with an easy set-up and onboarding process, and it provides a range of features that will help you to provide an excellent checkout experience for your customers.

Moneris By Magenest

Moneris is a payment gateway Magento plugin provided by Magenest. It is easy to install and set up, and it ensures a safe payment process for your customers, allowing shoppers to enter their details and pay for their products quickly and easily.

SecurePay

SecurePay is a well known and trusted payment gateway, and it has a Magento extension that is easy to install and use with your online store. This payment gateway offers payment processing with encryption and prides itself on offering an extremely secure payment service. Its fraud prevention mechanisms guarantee a safe transaction process for both merchants and customers.

Checkout & Shipping Magento Plugins

Ensuring your customers can pay for your products is an important step in the sales process, but you equally shouldn’t ignore your checkout process. If left unoptimised, this can make it more difficult for customers to shop with you.

Not only this, but organising and adjusting your shipping and tracking process after a sale is also important to keep you on top of your sales and create less administrative tasks. Here are a range of Magento plugins and extensions to help you optimise your checkout and shipping processes.

OneStep Checkout Pro

Provided by Amasty OneStep Checkout Pro is an excellent Magento plugin to use when looking to easily optimise your store's checkout process. This Magento plugin offers numerous features such as accelerated address entry or a one-step checkout, abandoned cart follow-ups and remembered information.

This rewards customer loyalty and makes it easier for users to become customers and for returning customers to make further purchases.

ShipStation

ShipStation is one of the most reliable Magento extensions you can use to ship products to your customers, even internationally. The plugin provides various insights into all orders that are placed in your store and ensures a seamless experience.

Syncing all orders in one place for easier management, carrier selection automation and branded tracking pages, this Magento plugin provides everything you need to provide customers with a great shopping experience.

EasyShip

This Magento plugin is best for those e-commerce stores that want to expand globally, as it provides customers with low shipping rates by offering exclusive discounts to help merchants refine their ecommerce pricing strategy.

If you are looking for a Magento plugin that is easy to use and makes the shipping process much easier for your customers, then EasyShip is a great Magento plugin to use with your store.

Customer Support Magento Plugins

Another great way to use Magento plugins to improve your online store is to use them to implement or optimise your customer support. Here are some great Magento plugins that you can use to give your customers excellent customer support when shopping with you.

eDesk

eDesk is an AI powered helpdesk and live chatbot that connects all of your e-commerce stores on Magento and Shopify and streamlines them into one place so that you can easily give all of your customers the support they need.

This Magento plugin includes advanced templates for seamless customer support, built-in reports and analytics and auto translation features which allows you to communicate confidently with customers.

LiveHelp

Designed to lower cart abandonment rates, LiveHelp is a Magento extension that provides a live online chat. Once this Magento plugin is added to your online store, your visitors can then easily chat with your customer service agents and get help with their orders.

RichPanel

RichPanel is a Magento Plugin that provides a self-service self-help portal to customers. It allows you to automate repetitive queries to focus on serious customer issues. It even includes comprehensive reporting and scheduling so that you can keep track of these issues that your customers are having.

LiveChat

LiveChat allows you to deploy a chatbot support service anywhere on your site, including on the checkout page. This ensures your customers have a truly seamless shopping experience and that they can gain access to help when they need it, wherever they need it on your site.

Reward, Loyalty & Membership Magento Plugins

Looking for a way to make shopping in your store more exclusive and luxurious for your customers? If so, you may want to deploy a Magento plugin on your site that can provide an excellent loyalty and membership rewards program.

Here are a few of the best Magento plugins that will reward your most loyal customers with ease.

BSS Commerce Reward Points

Reward Points by BSS Commerce is a great way to easily set up a loyalty programme on your site. With this tool, you can reward customers for registration, orders, and other behaviours. Reward Points also makes it easy to manage customer reward points and customer transactions, notify customers when they have gained reward points and when their points are about to expire.

Mageworx Reward Points

The Reward Points Magento Plugin by Mageworx is very similar to the rewards points plugin by BSS Commerce. However, it also allows you to integrate with third party shopfronts and deliver motivational messages that encourage customers to complete their actions and earn points.

Advance Promotions

If you want to hold a sale but are unsure about how or when to hold it, then Advance Promotions is the right Magento plugin for you. The tool offers different types of discounts you can advertise to customers when running promotional campaigns. It is compatible with all versions of Magento and works with most themes.

Data Tracking & Analytics Magento Extensions

Once you have delivered an excellent shopping experience to your customers, and they have converted, it is a good time to be thinking about tracking your stores' success via analytics and data.

There are some brilliant Magento plugins and tools out there to help you to track, install, monitor and analyse all of your website data from traffic flow to purchase amount. See some of the best data tracking Magento plugins below.

Webeyez Analytics

Managing your site data with Webeyez is quick and simple to do. This Magento plugin aids in finding issues to recover lost revenue and gives you all the information you might need to fully optimise your customer's experience on your site. With real-time issue identification and alerts, you can stay on top of all issues and changes.

Mageplaza Google Tag Manager & Analytics

This Magento Plugin makes managing your tags simple and efficient, it allows you to edit tags related to your marketing campaigns without drastically changing the source code. This Magento plugin works with Google Analytics to provide you with detailed campaign data in a simple and easily understandable dashboard.

MageDelight Google Analytics 4

If you’re used to using Google Analytics to track your data, then why change your process. The MageDelight Google Analytics 4 Magento plugin links your Google Analytics dashboard via a simple set up process. This plugin also works alongside BigCommerce as well as Magento.

How do Magento plugins impact website performance?

Magento plugins offer you a lot of flexibility and simple store enhancements, but they can also introduce some complications within the code when you’re modifying your site. Some Magento plugins can potentially impact page loading times and if the software is not up-to-date they can cause crashes.

It's important to consider using a Magento plugin carefully and ensure that you are checking when the software was last updated. You should also read the reviews from other users to ensure that you are giving your site the best possible chance to excel.

Using Magento Plugins To Modify Your Site

In essence, using Magento plugins is the quickest and safest way to update or modify your site, and they can make processes much more seamless and integrated when used for a specific role on the site. Magento as a CMS is well-known for being a highly customisable interface, and that is mainly due to the use of plugins and extensions.

Magento plugins and extensions can also help you to save money as they don’t require a developer to install intricate coding changes. They can be installed by you quickly and safely and set up with ease, saving you both time and money in the long term.

If you decide Magento plugins are the right choice for you and your site, then there are a range of plugins at your disposal from a whole host of providers that can give your site a boost.