Brandon Jones

October 25, 2024
Adobe Commerce, Hyva, Magento

Welcome back to Hyvä Fridays, where we’re exploring the magic of Hyvä Themes for Magento 2 store owners. If you missed last week’s post, you can read our intro to Hyvä Themes on our blog. This week we’re talking about one of the biggest reasons Hyvä is blowing the Magento world away – speed. Let’s get into why Hyvä is way faster than Luma and how that’s good for your store.

Why Speed Matters

Before we get into why Hyvä is faster, let’s quickly go over why speed is important for your store:

Better User Experience: Faster sites keep users engaged. Nobody wants to wait for pages to load
Higher Conversion Rates: Customers are more likely to buy on a fast site.
SEO Benefits: Google’s Core Web Vitals reward fast sites with better rankings.
Lower Bounce Rates: The faster your site, the less likely visitors are to bounce.

Speed affects the bottom line and this is where Hyvä gives you a big win over traditional themes.

Why is Hyvä Faster?

Here are several reasons why Hyvä Themes are faster than traditional Magento 2 themes like Luma:

Minimal JavaScript: Traditional Magento themes rely heavily on JavaScript which can slow down page loads. Hyvä removes a lot of unnecessary JavaScript resulting in a cleaner, faster frontend.
Lightweight CSS with Tailwind: Hyvä uses Tailwind CSS, a utility-first framework that simplifies styling and reduces the CSS footprint. This means faster rendering and less data to transfer when loading pages.
Fewer Dependencies: Luma and other traditional themes come with a lot of unnecessary components resulting in bloated code. Hyvä has minimal dependencies and only what’s necessary for performance.
Optimised for Core Web Vitals: Hyvä Themes are built with Google’s Core Web Vitals in mind. This means they load fast, are highly responsive and offer an optimised user experience on all devices.

Real-World Comparisons

Let’s see how Hyvä compares to Luma in real-world scenarios. A typical store with Luma takes around 4-6 seconds to load on mobile, while a Hyvä store loads in under 2 seconds.

That’s a big difference, especially when every second counts in eCommerce. The faster load times will improve your store’s performance on both desktop and mobile for:

Better customer retention
Higher conversion rates
Better Core Web Vitals scores

How Hyvä’s Speed Helps with SEO

As we mentioned, site speed is part of Google’s Core Web Vitals which directly impact your search rankings. With Hyvä’s faster load times you’re not only improving the customer experience but also your store’s ability to rank in the SERPs (search engine results pages).

Here’s how:

Better Largest Contentful Paint (LCP): Hyvä optimises your LCP score by reducing the time it takes for the largest visible element to load.
Improved First Input Delay (FID): With less JavaScript Hyvä makes your store responsive to user interactions.
Optimised Cumulative Layout Shift (CLS): Hyvä prevents unexpected layout shifts which can be frustrating for users.

Why Hyvä for Your Store?

At Envisage Digital we help Magento store owners stay ahead of the game. That’s why we’ve become Hyvä Silver Partners. We know firsthand how Hyvä’s speed improvements can give your store an advantage and we’re here to help you unlock that.

By choosing Hyvä you’re getting: