Becky Coombes

October 15, 2024

In today’s fast paced digital world, eCommerce businesses need more than a nice website to stay ahead of the game – they need a platform that works with them, grows with them and delivers a big return on investment (ROI).

At Envisage Digital we understand this and make it a strategy to achieve this with every decision. That is why we have developed a bespoke approach to Adobe Commerce and Magento 2 development so that every project matches each client’s unique business objectives. It is not just about building a site – it is about building an asset that delivers success at every opportunity.

But how do we do it? What makes our approach different? The answer lies in our commitment to truly understanding our clients’ objectives, and business goals. Making data led decisions and continuously optimising the solutions we deliver, we can work with a client to achieve this. Here is how we maximise client ROI by matching Magento 2 development to business objectives.

We believe you cannot create a solution without fully understanding the problem it is meant to solve. This client first approach means every decision we make throughout the Magento 2 development process is aligned to the client’s overall business strategy.

1. Start with the End Goal: Understanding the Client’s Objectives Short and Long Term

Before we even think about design or functionality we sit down with our clients to get a clear understanding of their business objectives. Why? Because understanding the “why” behind the project is as important – if not more so – than understanding the “how”. No two businesses are the same. Two clients may both want a Magento 2 site but their reasons for doing so, along with their challenges and objectives can be entirely different.

For some it is about scaling to handle more traffic and more sales. For others, it is about improving the customer experience or streamlining business operations to reduce inefficiencies. At Envisage Digital we do not use off-the-shelf solutions. Our senior account managers work closely with each client to understand their business objectives.

Are they looking for a 25% increase in conversions?
Are they expanding internationally?
Is customer retention a key focus?

These conversations form the foundation of the project’s strategy from day one.

We believe you cannot create a solution without fully understanding the problem it is meant to solve. This client first approach means every decision we make throughout the Magento 2 development process is aligned to the client’s overall business strategy.

2. Customising the Solution: Using Magento 2

Adobe Commerce’s offering of Magento 2 is a powerful, scalable platform with many features. It’s versatile for all types of eCommerce businesses. But with so many features the challenge is often in knowing which features will deliver most value to a specific business. That’s where we come in.

We do not overwhelm our clients with all of Magento 2’s features. We focus on the ones that will have the biggest impact on their business objectives. For example if a client’s main objective is customer retention we might focus on building a highly personalised shopping experience. We could use Magento 2’s advanced segmentation and targeting tools to offer personalised product recommendations and promotions. We could build a loyalty programme and referral system to encourage repeat purchases.

If operational efficiency is the focus we could look at streamlining inventory management, automating order fulfilment and integrating third-party systems such as ERPs to reduce manual tasks. The solution we develop is bespoke – not just to meet technical requirements but to support the client’s business objectives in a tangible way.

In short every feature we implement, every module we build is done with purpose – because we know a well executed Magento 2 site can be a business game changer.

3. Data Driven Decisions: Building for Performance

Building a site on guesswork or assumptions can be expensive. That’s why at Envisage Digital we use data to drive our decisions. We believe data is the foundation of eCommerce development and we use data led strategies throughout the project lifecycle so every decision we make is based on real world insights.

During the development process we use a variety of tools – Google Analytics, heat maps, A/B testing, user behaviour tracking – to gain a deeper understanding of how customers interact with our clients’ websites. This helps us make informed decisions on how to improve the user experience and maximise conversions.

For example if a client has a high cart abandonment rate we do not just assume it is the checkout process. We use data to see where users are dropping off and identify the root cause of the problem. It could be an unexpected delivery charge, unclear return policies or a slow loading page. Once we have that data we can make targeted changes to fix the issue and get higher conversions and better ROI.

This data driven approach means we’re always making decisions that will have the biggest impact on performance. When your development strategy is data led you can be sure every step we take is moving your business towards its goals.

4. Ongoing Optimisation: The Journey Does Not End at Launch

One of the biggest myths about launching a new site is that the hard work is done once it goes live. In reality that’s just the beginning. The digital world is constantly changing and so are customer expectations. That’s why ongoing optimisation is part of our approach.

Our team of expert account managers stay in touch with clients after launch to ensure the site is performing as expected and adapting to the business’s changing needs. We review key performance indicators (KPIs), analyse user behaviour and make data driven recommendations for changes. Whether it’s adding new features, improving mobile responsiveness or site speed we work to keep the site evolving with the client’s goals.

It is not just about making technical changes either. We also work with clients to make sure they are getting the most out of Adobe Commerce and Magento 2. We offer training and ongoing support so clients can manage their site efficiently and be in control while the platform continues to deliver value.

5. Measurable Results: Proving Magento 2

At the core of our approach is the need to deliver measurable results. A pretty site is not enough – it must also deliver tangible business benefits. From the start we work closely with our clients to set clear measurable KPIs that we can track and optimise over time.

Whether it is to increase conversion rates, boost average order value, reduce cart abandonment or expand into new markets our focus is always on the metrics that matter most to the clients success. We do not just build a website and walk away. We provide ongoing support and continue to monitor performance and make changes as needed to maximise ROI.

Conclusion: A Partnership for Long Term Success

At Envisage Digital we do not just build Magento 2 sites, we build long term partnerships. Our approach to eCommerce development is that every decision, every feature and every strategy must be aligned to the client’s business goals. From the discovery phase to ongoing optimisation post launch we work with clients to ensure their Adobe Commerce Magento 2 platform is delivering meaningful measurable results.

By tailoring our solutions to each client’s unique needs, using data to inform every decision and providing ongoing support we help businesses get the most out of their eCommerce investment. And that is what getting the most out of ROI is all about – making sure every part of the digital experience we create contributes to the client’s long term growth and success.

Our Account Management team would love to talk with you about your business goals, and understand your objectives. Get in touch today and start seeing successful and measurable results >