Brandon Jones

January 30, 2025
Adobe Commerce, Magento, Shopify

Despite its medieval connotations, a ‘headless’ website is far from outdated. In fact, it’s becoming an increasingly popular approach in modern web development.

If you’ve ever felt restricted by traditional platforms or struggled to deliver seamless content across multiple channels, a headless website might be the solution you didn’t know you needed. But what does the term ‘headless’ actually mean? And is it some new trend or a game-changing approach that’s here to stay?

Here, Envisage Digital’s expert developers break down everything you need to know about headless websites: how they work, what their benefits are, and how a headless CMS differs from a traditional CMS.

What Do You Want To Know?

What Does a Headless Website Mean?
How Does a Headless Website Work?
Benefits of Headless Architecture
What’s the Difference Between a Traditional and Headless CMS?
Examples of Headless Websites
Go headless with Envisage Digital

What Does a Headless Website Mean?

A headless website represents a digital platform that maintains a distinct separation between the front-end user interface and the back-end content management system. The configuration enables centralized content storage and management while transmitting it effortlessly across multiple channels including websites, mobile apps and digital displays via APIs.

A headless website provides businesses with the flexibility to build dynamic digital experiences by separating content management from the presentation layer unlike traditional websites where these aspects remain intertwined. Developers create custom interfaces on the frontend while marketers manage content throughout different distribution channels.

Businesses obtain enhanced flexibility for designing distinctive user experiences when they separate these layers. Businesses using headless websites can better adjust to technological advancements while expanding content distribution to numerous contact points.

Now that we understand what 'headless' means we need to explore its application in building websites.

How Does a Headless Website Work?

A headless website functions by separating backend and frontend operations which allows each component to function as two distinct systems. The backend functions as the content management engine which stores data while the frontend concentrates on presenting the content in a user-friendly manner.

The backend system functions as the central management point for content storage within a headless CMS. This content becomes accessible to numerous platforms including websites, mobile applications, and IoT gadgets via APIs. The APIs perform the connecting role that guarantees uninterrupted content delivery from backend storage to target frontend systems.

Benefits of Headless Architecture

Adopting a headless setup for your website can have numerous operational benefits. Just five of these advantages include:

Flexibility for developers

Software developers can freely implement modern frontend technologies without any restrictions from backend systems. Developers can now utilize cutting-edge technologies like React, Vue.js, or Angular instead of depending on fixed backend frameworks. Developers can work more efficiently because they can create customized solutions that respond to emerging industry trends.

Faster load speeds

Headless websites achieve performance optimization by enabling the frontend to request needed content through APIs. Caching CMS content while sending only essential data through APIs to the frontend reduces unnecessary data transfers. Quick page loading speeds lead to better user interactions and may help in enhancing SEO positions.

Greater scalability

The separation between frontend and backend systems allows businesses to expand their digital presence with greater ease. The decoupled architecture enables market expansion and digital touchpoint addition through a scalable system that avoids total system overhauls during demand growth.

Delivery across multiple channels

Content delivery becomes seamless to different channels such as websites and mobile apps as well as smart devices when using a headless architecture. Businesses can share product data and content across ecommerce platforms including progressive web apps (PWAs) and voice assistants such as Alexa. Your business will gain the capability to access its audience regardless of their location.

Fit for the future

As new devices, platforms, and technologies emerge, headless architecture ensures your content remains adaptable. APIs make it possible to integrate with future systems, keeping your digital strategy relevant and resilient in the long term.

What’s the Difference Between a Traditional and Headless CMS?

While both traditional and headless CMS share the aim to help you manage and deliver content, their architectures and capabilities vary significantly. Here are some of the key differences between traditional and headless setups:

Feature	Traditional CMS	Headless CMS
Architecture	Tightly coupled backend and frontend.	Decoupled backend and frontend.
Content Delivery	Content is managed and displayed through the same system.	Content is delivered via APIs to any platform or device.
Frontend Development	Limited to built-in tools and templates.	Allows developers to use modern frameworks and technologies.
Flexibility	Restricted to the platform’s capabilities.	Highly flexible and customisable for unique user experiences.
Onmichannel Support	Primarily serves content for one output.	Supports multiple channels, including websites, mobile apps, and IoT.
Scalability	Difficult to scale due to tightly integrated layers.	Easily scalable by adding more touchpoints without reworking the system.
Performance	Can suffer from slower load speeds due to monolithic architecture.	Optimised for faster performance with modern frameworks and caching.
Adaptability	Less adaptable to emerging technologies or devices.	Future-proof, with APIs enabling integration with new technologies.
User Roles	Often combines developer and content manager roles in one platform.	Separates roles, allowing developers to build and marketers to manage content independently.
Use Cases	Best suited for simple websites with minimal customisation needs.	Ideal for dynamic, omnichannel, and highly customisable projects.

Examples of Headless Websites

Leading global brands have chosen headless architecture to improve their digital presence and provide seamless omnichannel experiences. Here are a few notable examples:

Nike: Headless architecture enables Nike to deliver a personalized shopping experience through its website while also engaging customers through its mobile app and in-store digital displays.
Under Armour: Under Armour’s headless architecture ensures customers experience rapid and efficient browsing and purchasing across different platforms.
Target: With its headless CMS Target achieves seamless user experience across its e-commerce site and mobile app which also enables fast performance and easy scalability.
Starbucks: Through headless architecture Starbucks successfully combines its website with its mobile application and loyalty program.
Tesla: Tesla utilizes a headless architecture to drive its website while enabling e-commerce functionality and ensuring a highly responsive user experience.

Go headless with Envisage Digital

Envisage Digital is your partner for all things Shopify headless. Our comprehensive Shopify services include expert headless Shopify development, which gives you the power to deliver a faster, more flexible, and highly customised e-commerce experience.

Our team specialises in creating custom Shopify headless frontends using modern frameworks. Our platform gives you complete customization options for your store's design and layout as well as perfect backend system functionality for inventory management, order processing and payment processing. Contact our team right now to find out how we can enhance your Shopify store's success.

Get in touch with us today to explore how we can take your Shopify store to new heights.