Fascinating M-Commerce Statistics For 2022

Mobile Commerce Is Quickly Outpacing Traditional Online Shopping, And Experts Project The Platform Will Continue Its Meteoric Rise In The Future.

Of Internet Searches Are Mobile Worldwide

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Increase In Mobile Traffic In A few Years

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M-Commerce Purchases Per Year

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Mobile commerce is quickly outpacing traditional online shopping, and experts project the platform will continue its meteoric rise in the future. Mobile commerce, or m-Commerce, refers to electronic transactions that occur through mobile devices. Since the vast majority of people have smartphones, it’s no surprise that many people switch from traditional computers to smartphones for their transactions. One of the major reasons why smartphones are so popular is their sheer portability. Today’s smartphone is more powerful and sophisticated than most laptops, and the combination of speed, accessibility, and sheer convenience makes them a natural choice for consumers (Source: Samsung Insights).

Additionally, there’s more free, accessible WiFi available than ever before, and data plans are far more comprehensive than they have ever been. Logging onto the internet is simpler and cheaper than ever, and plenty of people are getting their news, conducting business, and shopping right from the comfort of their smartphone. The digital revolution is undoubtedly here, and it’s only projected to get easier to connect online from your smartphone.

That’s why our team at Envisage Digital compiled a list of m-Commerce statistics to prove that you need to focus on your mobile presence to stay competitive and take your business to the next level. When you’re ready to move to m-Commerce and want a proven company to guide you, contact Envisage Digital. Jumping on this trend is easier than you think.

10 Key M-Commerce Statistics

Mobile traffic is skyrocketing, with a 222% increase over the last few years
50% of internet searches worldwide come from smartphones
Half of the consumers check prices online while shopping in a store
The average American spends three hours online
One out of every three people across the world owns a smartphone
Two billion people made m-Commerce purchases in 2019
Five billion people across the world own mobile devices
Mobile banking is on the rise
57 billion people are online
Smartphones are the most popular way to shop

What Do You Want To Know?

M-Commerce Statistics

Understanding the Difference Between E-Commerce and M-Commerce

The simple difference between e-Commerce and m-Commerce is that m-Commerce refers to transactions conducted over mobile devices. In contrast, e-Commerce is specific to purchases that people make on a computer.
M-Commerce consists of three different interactions: mobile shopping, mobile banking, and mobile payments.
Mobile shopping refers to purchases made over your phone, either through an app like Wish or Amazon or through your web browser. Mobile banking encompasses any type of banking conducted on your smartphone, either through your bank-related app or a website.
Similarly, mobile payments are payments made through your smartphone.

Benefits of M-Commerce For Your Business

M-commerce is excellent for business because it allows you to drill down into your customers’ specific details.
All m-Commerce statistics point to a substantial increase in mobile usage and transactions. Usage has gone up 222%, and many experts expect it to rise even higher (Source: Broadband Search). Thus, it’s crucial for businesses to understand m-Commerce and use the trend to their advantage.
M-Commerce provides businesses with plenty of information about customer trends, how people shop, and where they are when making their purchases. All of this is tremendously useful in helping businesses understand their customers’ searches.
On a consumer-related level, m-Commerce is often much more secure than other methods of online shopping. Many smartphones require fingerprint signatures and codes, making them useful devices for conducting business transactions. If you haven’t considered mobile as a critical source of revenue generation, our team can help you make the leap and start attracting more customers today.

More People Than Ever Are Getting Online

The simple difference between e-Commerce and m-Commerce is that m-Commerce refers to transactions conducted over mobile devices. In contrast, e-Commerce is specific to purchases that people make on a computer.
M-Commerce consists of three different interactions: mobile shopping, mobile banking, and mobile payments.
Mobile shopping refers to purchases made over your phone, either through an app like Wish or Amazon or through your web browser. Mobile banking encompasses any type of banking conducted on your smartphone, either through your bank-related app or a website.
Similarly, mobile payments are payments made through your smartphone.

One In 3 People Globally Own A Smartphone

M-Commerce statistics that focus on global trends provide a better picture of how the future will look, and this one is one of the best. One out of every three people owns a smartphone
This estimate includes every citizen of the developing and developed world and is substantially higher than ever. The reason for the significant increase is that technology is becoming much more accessible, and the internet is getting more ubiquitous.
As more people can connect to the internet and purchase older models of smartphones that are still powerful enough to conduct m-Commerce, the market widens. An expanding market is excellent for companies looking to break into emerging markets and set up a better presence overseas.

Two Billion People Made M-Commerce Purchases In 2019

With the relative accessibility of smartphones at an all-time high, it’s no surprise that two billion people made m-Commerce purchases in 2019 (Source: Ready Cloud Suite). It’s also highly likely that 2020 will see an even more substantial jump in m-Commerce purchases.
These numbers and projections are good indicators that businesses need to redirect their marketing dollars toward m-Commerce and work to speak to their current and desired customers as they engage with these platforms.
An excellent way to engage your customers is to set up free, downloadable apps where they can easily shop online without having to open an internet browser window. Investing in a robust app is a good way to show your customers that you are willing to engage with them on their preferred technology and that you care about the customer experience overall.

Mobile Banking Is On The Rise

People aren’t just making more purchases through their smartphones; they are also using them to conduct banking transactions. Some of the most impressive m-Commerce statistics revolve around the banking world. Mobile banking is on the rise, with far more people logging in from their devices than ever before
Many larger banks have caught onto this trend and launched apps of their own. Much like apps for shopping, banking apps allow you to access your banking information without having to open up another browser window.
Additionally, these apps are usually very secure and require a fingerprint sign-in. This security level is one of the major draws for people who wish to bank online because it means that even if their phone falls into someone else’s hands, that person can’t access their banking details.

Three Big Vendors Have The Most Market Share

When it comes to smartphone technology, three prominent vendors take up the most market share (Source: Stat Counter). The heavyweights are Samsung with 31.06%, Apple with 25.26%, and Huwai with 10.69%.
Although these three are the largest and most influential globally, other manufacturers are vying for a spot at the top.
Xiaomi has 8.55%, Oppo has 4.65%, and Mobical has 3.18% of the global share. More competition is always better than less since it drives prices down and allows even more people to access the internet from their smartphones.

Five Billion People Globally Own Mobile Devices

Of all the m-Commerce statistics, the following should really convince you to invest in m-Commerce apps and mobile technology. Five billion people across the world already own mobile devices (Source: Pew Research). This number includes people in the developing world, developed world, and of all ages.
Not all of these devices are smartphones, but many of them are, and as phone technology continues to evolve and become more accessible to everyone, the numbers will increase. With more mobile usage, the demand for seamless, effective m-Commerce solutions will increase.

Smartphones Are The Most Popular Way To Shop

Smartphones are the most popular way to shop, outpacing all other forms of technology (Source: Mobile Marketer). These trends extend all across the world and are prevalent in all different age groups.
A big reason people across the age spectrum prefer to use their smartphones to shop is that it’s easy to make purchases. Apps are far more user-friendly and streamlined than ever before, and you can access them anytime and anywhere.

Mobile Banking Apps Are On The Rise

M-Commerce statistics indicate that mobile banking app use is rising, along with every other type of app. Ninety percent of people use mobile apps to do their online banking.
Mobile apps are far more secure because they usually require fingerprints to open, and are easy to use and totally responsive, meaning that they conform to smartphone technology.
Responsive apps and websites are smartphone-friendly because you don’t need to pinch or squeeze to read the information on them. The information may appear differently from that on a computer website because it has been optimized and customized for m-Commerce. Even smaller banks are creating apps to accommodate their customers.

More Than Half Of Consumers Compare Prices In The Store

One of the fascinating m-Commerce statistics occurs at the intersection of real-life and the virtual world.
More than 50% of consumers will compare prices online while shopping in brick-and-mortar stores. This practice is excellent for customers because they can arm themselves with information about their purchases, and it helps keep stores much more transparent.
Additionally, consumers get coupons from their mobile apps and often browse the internet for discount codes while shopping.

50 Percent Of Worldwide Internet Searches Come From Smartphones

Over 50% of internet searches across the globe come from smartphones (Source: Statista). This trend is unsurprising when you consider that traffic has been moving away from computers for years. Mobile traffic and mobile usage increase exponentially year after year, showing that this trend won’t change in the foreseeable future.
Although many people use their smartphones to browse the internet and stream video content online, shopping and banking are two big pieces of internet usage pie. With this trend increasing, businesses need to do more to attract mobile customers. One of the best ways to do this is to make sure your website is entirely responsive.
Responsive websites conform seamlessly to both computers and smartphones and look different depending on what device you use to access them. If your website is not responsive, you should consider upgrading

Shopping Apps Are On The Rise

Many m-Commerce statistics related to mobile payments show a serious trend of more people using their phones to send and receive money. This trend is true globally. It’s mostly the result of mobile devices’ security and the fact that there are plenty of mobile apps available.
These apps allow people to send and receive money without ever opening up a browser window.
A substantial portion of people prefer mobile payments, and there are certain places in the world where it has almost universal appeal. Mobile payments and the ability to make and receive them also shrank the world, making it easier than ever to do business in every corner of the globe.
Mobile payments are great for companies who want to establish an international footprint or seek talent outside of their backyards. Apps like Apple Pay, PayPal, and Stripe allow you to send and receive payments without the need to visit a website.

Shopping Apps Are On The Rise

Most m-Commerce statistics paint a very rosy picture for retail. Shopping apps have been on the rise since 2018. Many prominent experts expect them to skyrocket as more retail locations set up specific apps, making it easier than ever to do business with the company online.
Not only is it more lucrative to set up a store-specific app, but it’s not as difficult as in the past. In the past, developing an app took a lot of time, effort, and technical expertise. But now, many firms can do it quickly and easily. There are even cookie-cutter app templates that allow you to get your feet wet.
Predictably, shopping app usage goes up during the holiday months when plenty of people make online purchases for loved ones and friends.
When you set up a shopping app, you can also take a good look at your customer trends. You can see when people are on and what they’re viewing. You can also identify any bottlenecks in the process that need addressing. Just make sure that you steer far away from bad practices like selling customer data or spamming your customers.

Apple Pay Leads The Market For Mobile Payments

M-Commerce statistics show that when it comes to mobile payments, Apple Pay leads the way. It is the top payment provider in the United States and is gaining traction and recognition worldwide (Source: E-Marketer). Apple Pay’s meteoric popularity is because it is so easy to use, and many stores take Apple Pay.
Apple Pay is also very secure, offering its customers an airtight way to conduct transactions without giving away any of their vulnerable credit card details. Although Apple Pay is the preferred choice, others are catching up, specifically Zelle. As the trend toward mobile continues, we can expect to see more companies like Apple Pay crop up.

M-Commerce Is Expected To Skyrocket

All m-Commerce statistics point to one universal m-Commerce truth: everyone following mobile usage and m-Commerce data expect this trend to continue. Growth patterns are looking good through 2024 (Source: Statista), totaling billions of dollars in revenue and making it even more imperative for your business to have a substantial mobile presence.
Now is the time to invest in a mobile app, ensuring that your branding and marketing are on point. Partner up with a good web design firm that can help shape your online presence and keep you competitive.
At Envisage Digital, our team can keep you one step ahead with beautifully crafted, responsive websites that reflect your business and cement your reputation as a leader in your field.
Whether it’s mobile banking, shopping, or payments, m-Commerce is a massive player in our online world. The m-Commerce statistics cited here are only a few of the many that paint a very rosy picture of this type of technology—but there are many more.
Ensure that your company stays competitive by ensuring that mobile and m-Commerce technology is central to your branding and marketing campaigns.

How Your Business Can Stay Competitive

There are plenty of ways to stay competitive, but the most important one is to make sure that your website is professional. Today’s audience not only prefers clean, user-friendly, responsive designs; people expect a smooth experience.

If your website is more than a few years old, or you think that it could use a facelift, call us at Envisage Digital. We can work with you to craft a brand new website that reflects your brand image and uses innovative shopping technology like Spotify to simplify the customer experience. We’ll add e-Commerce capability to bring your site to mobile users worldwide.

It’s good to do regular check-ins with your brand direction and website to make sure everything looks good and is completely functional.

Make sure your website is up to par by asking yourself the following questions:

Is my website fully responsive?
Are my internal links logical?
Is my homepage easy to navigate, with clear instructions on how to access my catalog of products?
Is the design of my website clean and up to date?
Does my website take a long time to load?
Does my website look as good on a smartphone as it does on a laptop?

You can also start monitoring your Google Analytics to see where your web traffic is coming from and optimize your platform accordingly. Google Analytics is a powerful tool that can assist in attracting new customers and retaining your existing ones.

It’s also helpful to understand your web traffic patterns if you’re looking to open up new markets. Make digital marketing and SEO, or search engine optimization, a central part of your marketing efforts to reach people searching online for businesses like yours.

If you do decide to create an app for your business, make sure that it is secure and accessible with a digital fingerprint. This way, your customers can be assured that their information is private and feel comfortable working with your platform.

Since we all walk around with tiny, powerful computers in our pockets, it’s certain that m-Commerce is simply not going anywhere. For smart and technology-forward companies, m-Commerce is an excellent opportunity to engage with previously unreachable customers. For those who are change-resistant, failure to engage in m-Commerce could be the downfall of their company.

Don’t miss the m-Commerce surge. To learn more about m-Commerce and keeping your online presence as effective and profitable as possible, contact our team at Envisage Design.

At Envisage Design, we continually serve our community and can create a web presence that will help you stand out. We also offer services to maintain your web presence and add m-Commerce elements to existing websites. Consider us your one-stop-shop for m-Commerce and any website-related needs.

Facts & Statistics

What Ecommerce Platforms Have The Most Market Share?

Key Statistics

The US is the second-largest market for eCommerce in the world.
Shopify has processed over $172 billion in more than 175 countries.
The platform Ecwid has over 70,000 open shops.
Almost half of all online shoppers go directly to a major marketplace to make an online purchase.
WordPress hosts 36% of all websites.
The print-on-demand platform Printify has over 300,000 users.
According to eCommerce statistics from CustomCat, more than 12,000 brands use CustomCat for fulfilling on-demand orders.

Globally, the Asia-Pacific region leads the market share. After the US, Europe, Germany, and France lead the market with $141.93 billion, $81.85 billion, and $69.43 billion in sales, respectively.

Each eCommerce platform has a different role. The top platforms in 2020 include Shopify, BigCommerce, Magento, WooCommerce, and Squarespace. You may choose to use one of these platforms depending on your market, the user capabilities, associated fees, and investment for your business.

Shopify, for instance, is popular for small to medium business owners who need a straightforward interface. Shopify lets users set up their stores quickly using easy-to-follow steps. Larger companies can use Shopify Plus to operate on multiple channels and a larger scale.

Website integration also factors into an eCommerce platform’s popularity. Options such as Wix and Squarespace allow business owners to make their store and website in the same place. WooCommerce, powered by WordPress, hosts over 840,000 online stores.

You can also integrate many of these platforms. For example, users can incorporate SendOwl, a platform for digital goods, with Shopify. Using multiple services helps business owners create more comprehensive online stores that cater to all of their needs.

Facts & Statistics

Shopping Cart Statistics

Key Statistics

In 2018, 41% of shoppers left items in their cart without checking out.
With an online store, users make approximately one purchase for every 35 visits.
Consumers are more likely to abandon a mobile shopping cart than a cart on desktop.
According to eCommerce statistics from Salesforce, 85% of consumers research before buying something online.
Consumer loyalty can decrease by 50% if you have a slow site.
Shoppers are likely to abandon their carts if they have to make an account.
Extra fees can make 61% of shoppers quit their transactions.
The number of consumers who use their phones to compare prices while shopping in-store is 65%.

Different studies show different rates for shopping cart abandonment online. Regardless, online shopping has a higher likelihood of cart abandonment than in-person shopping, as you don’t physically leave goods and walk away.

Ecommerce statistics show that screen size correlates to the likelihood of a purchase. Window shopping occurs more frequently on mobile phones and tablets than on desktops.

The reasons a consumer has for leaving a transaction vary, though they can include a complicated checkout process, low security, high shipping fees, or the shopper only planned to browse. Additionally, slow websites can raise abandonment levels by 75%.

To encourage consumers to go through with their purchase, make sure you have a straightforward checkout process. Consumers do not want to jump through hoops and fees to get their items. Also, a suspicious or non-secure payment window can deter many buyers.

The top-ranked eCommerce platforms have an average load speed of 1.9 seconds. Websites that take longer than that tend to move down in the rankings and see higher cart abandonment rates.

Facts & Statistics

Mobile Shopping Statistics

Key Statistics

According to Status Labs, close to 30% of shoppers will not purchase if the shopping platform is not mobile-friendly.
In 2017, mobile shopping on Cyber Monday reached $2 billion.
Being able to shop at any time is the number one reason consumers use eCommerce.
The number of Millennials who have used a mobile phone to compare deals is 93%.
In the US, 82% of internet users have shopped online from a cell phone.
Mobile app conversions add up to three times more than conversions from websites.
If a shopper has a bad experience in your mobile store, they will be 62% less likely to use your site again.
You can increase your clicks by 45% when you make a call-to-action button.

Mobile shopping is the fastest growing means of eCommerce. Many consumers rely on their phones to find information and make purchase decisions. To accommodate these shoppers, business owners need to optimize their website or app for mobile use.

An app can positively impact your customers’ shopping experiences. According to eCommerce statistics, people spend 90% of their time using apps when they use a mobile device. Data from Invesp shows that over half of tablet and phone users use company apps to shop.

You also want to make your mobile platform secure. Many consumers do not make purchases online if they don’t think you have a trustworthy website.

Consumers use mobile shopping to make a large portion of their online purchases during the holidays. If they do shop in-store, they may use their phones to find more information or to compare locations and prices.

Facts & Statistics

Role Of Social Media

Key Statistics

Stores with no presence on social media average 32% fewer sales than other stores.
Many shoppers use YouTube to watch product reviews before they purchase online.
According to Status Labs, 80% of shoppers get purchase advice from social media.
Social media use accounts for 30% of the time people spend on the internet.
30% of consumers would be willing to buy products through social media in 2019.
75% of people who use Instagram have purchased after seeing an Instagram ad.
Facebook ads have a conversion rate average of 21%
Social media users are more likely to use Instagram to keep up with brands than other social platforms.

According to eCommerce statistics, online stores that sell through multiple channels have more success than those who use only one. You want your business to sell to and engage customers through email, your website, Instagram, Facebook, and more. That way, you can efficiently push potential customers through your sales structure.

In China, 55% of people who use social media said that they buy products through those platforms. In the US, Gen Z and Millennial users are more likely to buy a product based on social media interaction than older generations. For Gen Z, 55% of those users reported buying clothing based on posts online.

As most marketers know, people trust the opinions of friends and family over brands. Many consumers are more likely to buy something if they see it from a blogger, YouTuber, or influencer they trust. Social proof is the reason many companies opt for influencer marketing strategies instead of using only ads or celebrity endorsements.

One out of every four companies on Facebook sells items. Today, users on TikTok can add links to online shops in their bios.

When you create social media accounts, you need someone with the know-how to run them. Certain types of posts and ads on social platforms see more engagement than others. For example, posts with images get more clicks than posts with only text.

Facts & Statistics

Does Email Marketing Still Work?

Key Statistics

According to Statista, 61% of people prefer to hear from companies via email.
Of the top online retailers in the US, 58% of them send welcome emails to customers.
Each dollar spent on email marketing returns $44.
20% of the traffic that drives eCommerce sales comes from email marketing.
People open 45% of emails related to abandoned carts.
The most clicked type of email is transactional emails.
The subject line makes 35% of people open an email.
In 2016, 76 billion people in the world used email.
78% of customers have removed their address from brand email lists after getting too many messages.
59% of marketers said that the most effective option for revenue leads is email.

Compared to other marketing strategies, email’s ROI is the highest. An email is a useful tool for generating leads and maintaining relationships with customers. For these reasons, you should use email in your sales campaigns.

Almost half of all consumers who use email have purchased a product as a result of a promotional message. When sending emails, you should send genuine messages with engaging subject lines. Otherwise, many consumers may write off your message as spam.

You can use a proven strategy for writing successful promotional emails. According to Forbes, people opened emails from brands that used emojis in their subject lines over those that didn’t. Additionally, people are more likely to open segmented campaign emails.

Ecommerce statistics show that most Americans want to get sales emails. They would also be willing to give out their email information if it gave them the benefit of lower prices on products. However, 60% of email users claim that they get too many sales emails, which leads them to unsubscribe.

Facts & Statistics

Search Engine Optimization And Ecommerce

Key Statistics

94% of organic search engine traffic comes from Google.
More than 63,000 Google searches happen every second.
80% of people who use search engines ignore ads and only look at organic pages.
Half of all mobile searchers visit a store within a day of finding it online.
Articles that appear on the first page of Google contain 1,890 words on average.
Most marketers report that improving SEO is their highest priority for inbound marketing.
According to eCommerce statistics from Think With Google, 51% of mobile users found a new product or business from a mobile search.
In comparison to paid ads, organic ranking gives a business 5 times ROI.

If you don’t have a Google ranking strategy, you may miss out on potential customers. People rely more and more on searching for businesses online to find what they need.

Organic searches on Google make up 43% of online shopping traffic. These days, you can use many tools to improve SEO for your business, so don’t miss out on accessible opportunities to increase your ranking.

Compared to direct mail and cold calls, SEO has a much higher conversion rate. No matter your field, you want to create content and webpages that get your business in front of consumers. More than half of all consumers around the world trust search engines to conduct business research.

People also want to know they can find information about your business quickly. You want to be visible on local search results, as many mobile searches rank according to location, as well as relevance. Consumers often find new businesses by searching for a specific topic in their area.

Facts & Statistics

What Is Ecommerce Customer Service?

Key Statistics

A little over half of all consumers trust companies more if they have readily available contact information.
In ages 18 to ages 29, 43% of these consumers will turn to social media for customer service.
Inconvenient return policy can turn away 80% of shoppers.
89% of customers report that poor customer service has made them stop buying from a company online.
However, 70% of online shoppers say they will return to a company if they handle their complaints well.
Customer satisfaction goes up by 19% for companies using Twitter for customer interactions.
The channel that results in the highest satisfaction levels is live chat.

As with in-person shopping, people will have questions about or issues with the products they buy. You must have clear and reliable shipping and return policies in your online store. Even online shoppers want to interact with a real person if they have a concern.

As a business owner, you want to make sure your customers can speak with a company representative when they need help. Poor customer service will cost you repeat business. Ecommerce statistics show that live chat wins over email and phone contact for customer satisfaction.

If you use multiple channels to interact with people, you want to monitor complaints on every channel. Some online shoppers will try to use social media to help resolve an issue. They may also leave a comment or review on your brand page.

Today’s consumers rely on reviews to make purchases. Part of company customer service includes responding to these reviews, whether they are positive or negative. A positive customer service experience makes it more likely for a person to recommend your business to a friend.

Facts & Statistics

What Affects Conversion Rates In Online Shopping?

Key Statistics

Your conversion rates can improve by 35% when you optimize the checkout process for users.
Small to medium business owners claim that providing free shipping leads to increased profits.
In 2018, poor personalization for online shopping led businesses to lose an estimated $756
Landing pages with videos increase conversions by 86% on average.
Conversions from eCommerce can vary from one industry to the next.
Your conversions can decrease by 7% for each second-long delay in website loading time.

You should run user-tests and use other methods to optimize your site’s shopping experience. Color scheme, word choice, and button placement can all impact consumer behavior. You also want to make it as simple as possible for your customers to view their cart and check out.

According to eCommerce statistics, 75% of businesses experience difficulty finding copywriters. A copywriter can help you optimize your pages for search engines and users.

Finally, you should avoid scaring consumers away from your website with information overload. In terms of ads, consumers disapprove of pop-ups the most, followed by mobile ads and video ads. Present advertisements professionally to keep your consumer’s attention.

Ecommerce Stats Wrap Up

Online shopping will continue to grow in the coming years as more consumers use their phones to buy goods and services. You must stay updated on eCommerce statistics to keep your business ahead of the curve.

Success in eCommerce comes from website optimization, excellent customer service, and other factors such as social proof. Run landing page tests and other regular maintenance to ensure your shop operates at its fullest potential.